Online PR and Marketing
Designing and building a website is just the start. While we create all of our websites to perform well in natural search engine rankings from the outset and can provide ongoing SEO optimisation services, a comprehensive online PR and marketing strategy can give your site a much needed boost – and help to directly target the groups that matter most to your business. We have the skills in-house to help you develop measurable online PR and Marketing strategy that will help to meet pre-defined goals...
Online PR
PR is about more than column inches – it’s about building and maintaining a reputation.
As the internet continues its path toward media domination, it’s essential that you get the right messages about your business out into cyberspace. From online magazines and news sites through to blogs and social networking media, there’s a host of platforms that you can exploit to your advantage and engage in two-way communication with your audience. Ignore them and you risk getting left behind.
Stafford Website Company can manage your online reputation and maximise opportunities to promote your business. Based on thorough research, we’ll identify the key platforms you should focus on and advise how to get results - whether it be via regular injections of fresh content to your website, competitions, news releases, newsletters, online feature writing, posting blogs, getting involved in forums or establishing a presence on social networking sites such as Twitter, Facebook and MySpace.
Online Marketing
This is all about building your online presence to help support your natural search engine optimisation – we can help to identify relevant external sites where it would be valuable for you to have a presence, whether it be a basic directory listing or banner or skyscraper ads (which we can also design for you), to help drive customers to your website. We can also recommend a Google Adwords specialist should you wish to implement a ‘pay per click’ campaign alongside your natural SEO activity. |
